I love it. It’s so simple and easy to use. It isn’t cluttered with this feed or that feed or this ad or that ad. It’s clean and nice on the eyes.
It’s easy to follow and unfollow folks depending on your tastes and interests too.
So, if you are not familiar with Instagram yet, it is essentially a platform that allows you to share photos and short videos that look like a professional photographer took them. I like to explain this platform like this…It tells the story of your life and/or business through photographs and video.
Other perks are that this it is very easy to get noticed as well as make new connections.
Being active on Instagram has brought me contacts, business partnerships, new friends and so much more. It is an amazing platform and it is on the rise in a BIG way. I love this platform for brands, fun products like clothing, jewelry or the like as well as personalities, public figures and more.
So, today I am going to share 6 tips that will help you grow super FAST on Instagram for your business.
Tip #1: BE SOCIAL: We’ve all heard it before and there is definitely a reason why they call them Social Networks….because the key is to BE SOCIAL! However, so many of us are missing this concept and making this way more difficult than it needs to be. I promise there isn’t some super duper secret magical formula that you need to discover when it comes to this.
Social Media is like being at one big giant party or networking event. The key is to be friendly, warm, inviting, generous, kind and even fun if you like. (Remember to represent your brand personality in a genuine and real way. Every business is different and you just need to be yourself.)
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Tip #2: Reach Out and Touch Someone: Typically what I do is find someone that I love to follow that also works in my niche and has a much larger following than I do and then I take a good peek at who they are following and who follows them. I go through their fans and then pick and choose who I want to follow and connect with.
So, for example…let’s say that you have a small company that sells children’s clothing online. If I were you I would look up other very popular complimentary businesses that have huge followings like Zulily, Hanna Andersson or the like. Then look at who is following that business. Click on their name, scroll through their photos, like several of them (be genuine) and then give them a follow too.
What happens is your Instagram profile will GET NOTICED because you gave them 3-5 likes on their photos and followed them. If they love children’s clothing and they like your style, than chances are they will start following you too. BAM! Do this little by little everyday and you will have a massive following before you know it.
(Now, one thing you definitely DO NOT WANT TO DO…is write a comment to them plugging your clothing and telling them to check you out…that is called SPAM and feels so ICKY.) Be casual, be genuine and like what you like. Believe me, if you have cute clothing and a great business people will want to follow you and ultimately buy from you as well. Hopefully you get my point here.
Tip #3: It’s Good to Share: Each day share photos from Instagram onto your Facebook and Twitter networks. This will create a link back to your Instagram photo on your profile. This is a great way to attract more fans and followers from your other networks that are active on Instagram too.
Tip #4: Email Your Current Client List: A great way to get a large jump on attracting new followers is to email your current clients, customers or leads and ask them to join you on Instagram. Make sure you give them great reasons to follow you, like..you will be the first to see our new lines of clothing on Instagram or you will be the first to receive a special coupon code. The key is to give them an incentive and reason to join you there.
Tip #5: Run a Contest Through Your Networks: There are several ways you can run a contest. You can run a contest with a special Facebook App that gets folks from Facebook to follow you on Instagram. You can again email your list and run a special contest that encourages folks to follow you. You can partner with another complimentary businesses and encourage their fans to start following you. The choice is yours and let your creativity soar. But, contests are a great way to grow and attract new followers. I don’t recommend over doing this unless your company or business is well known for discounting and promotions.
Now let me suggest a platform that will help you create dynamite promotions on your social networks.
Tip #6: Use Hashtags: Just like on Twitter and Google +, Instagram is great when it comes to using hashtags. The key here is to understand what are your top 10 hashtags for your niche or business are and use them appropriately with your photos. Now, if you are posting a photo of a cup of coffee, you probably don’t want to use a hashtag related to your niche or business unless you are specifically drinking the coffee to wake up and work. Get the drift. Using them authentically is key.
In short, Instagram is fun, hot and works great for brands and businesses. Get in there and have some fun while growing your network!
*** Remember…BE SOCIAL & BE GENUINE! People can smell it if you only WANT something. Lead with giving and you will receive!
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Amanda BrazelOwner/Expert Social Media Manager for Small Business. Read More.
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